I started using the Internet in the 80s when I took an APL class in college and used the Unix talk function to chat with classmates. Then, in the early 1990s before GUI web browsers I discovered the world of text-based BBSs like echonyc and the Well. I was addicted.
With each IA/UX deliverable and digital product that I work on, I strive to exceed client and end-user expectations - that's what UX is all about isn't it? When end-users are unexpectedly delighted as they consume content and functionality that you need them to, they are engaged in your brand in a way that is meaningful and useful to them thereby giving them the most positive brand experience.